Read the article HERE and check some more PICS of the 2XL backed rider in action!
PIC: Transworld Motocross
Jason Lawrence rocked his custom 2XL/Monster helmet and rode to a solid 5th place finish. The team also did some product giveaways for the thousands of fans in the pits and are taking the music to the people every weekend at the MONSTER ENERGY SUPERCROSS SERIES!
2XL welcomes Brian Keselowski to the family!
2XL has officially signed on with the #26 Dodge driven by Brian “the Bull” Keselowski on the NASCAR Nationwide Series for 2009. Brian and the K-Automotive crew share the same passion with 2XL when it comes to results and putting in the “blue collar” work to get things done. Working on loud race cars all day now sounds much sweeter with 2XL on board and on the team.
“Rock, metal, anything that gets my blood pumping before I race.” Brian says. “I’ve known the crew at 2XL for some time and it’s great to get to work with them and take things to the next level.”
And so a new partnership was born and Brian will now be taking the music to the people on a weekly basis with his #26 Dodge on the NASCAR Nationwide Series!
“Brian is not about handouts, he works hard for what he has and we have a ton of respect for that.” Added Jason Kimball, Sports Marketing Manager for 2XL “The image of NASCAR has changed over the years, from Drivers to teams and Brian represents what the times are all about right now. Brian is the fans driver, they can relate to his struggles as an up and coming racer, he doesn’t have a company that just signs a check and says thanks letting us be part of your team. Brian works with each and every company and gets involved with what they want to accomplish. We respect that and that is a major reason we support his efforts.”
With that being said, Brian and the K-Automotive team have launched a new aspect to the race business. K-Automotive will have at select races this year the 2XL/Bull26.com support trailer, selling 2XL headphones and ear buds to the masses to support the team’s race efforts. The headphones are great for listening to your scanner at the track and have the style and sound quality to take home with you and jam your tunes wherever you go. 2XL has headphones that meet the demands of every NASCAR fans hard charging lifestyle.
Check out the crew rocking with 2XL at each and every NASCAR Nationwide race this season, go to www.nascar.com for the full race schedule and info and visit www.bull26.com for all the updates on Brian Keselowski and the K-Automotive team.
2XL has signed on to support the Boost Mobile/AMPM/Monster Energy/Troy Racing race team and will be rocking with JLaw and Nick from Supercross to the Outdoors for the 2009 season! Jlaw and crew are stoked to be on board with 2XL and is already piping the loudest, rowdiest rock & roll music into his ears and above the din of the 97-plus decibel 250F he’s been religiously clicking off laps on.
“These things rock,” yelled Lawrence moments after he first plugged the set of 2XL Snake Eyes hanger buds into his iPod.
And a new partnership was born!
“JLaw personifies the brand, attitude and scope of 2XL and we’re looking forward to him representing with the 2XL products this year and beyond,” said 2XL’s Tom Brady. “Product orientation, graphics, attribute – JLaw’s all that which it’s about.”
“The kid rips and has the swagger and speed to go with it, and I back that 100%.” Added Jason Kimball, Sports Marketing Manager for 2XL
With Lawrence returning as the defending WSX Lites Champ, 2XL aligns itself with podium credibility right out of the gate in terms of flat out Supercross visibility. But better yet 2XL gains instant street cred with the legions of hard-driving young Supercross fans that look at JLaw as one of their own. His punk attitude may not sit always well with corporate suits, but in the world of rock & roll – and delivering it to your ears - it’s paramount!
Check out the crew rocking with 2XL at each and every Supercross the season, go to www.sxgp.com for the full race schedule and info.