Archive for the ‘What's New’ Category


Thursday, May 14th, 2009

Check out Jason Lawrence on the cover of the new RACERX, rocking his custom 2XL/Monster helmet and representing for 2XL!



Monday, May 4th, 2009

Brian drove a solid race and ended up in 21st, locking him 29th in Owner’s Points!  It is a huge step for the team,as they can now just focus on getting the car ready to race!

Nationwide Series Practice


Tuesday, April 28th, 2009

Enough said.


2XL represents in NASHVILLE

Monday, April 13th, 2009

The #26 and the #92 both qualified for the race and ran at a solid pace.  We also had the 2XL vendor trailer set up for the NASCAR fans to check out some of the new goods!  For more info on the NASCAR NATIONWIDE SERIES go to the HOT LAP!

The series heads to Phoenix this Friday, for a race under the lights at Phoenix International Speedway!





Friday, March 27th, 2009

Seasoned consumer goods executive, Lanzon brings qualified knowledge and startup expertise

(Park City, UT – March 26, 2009) – 2XL, a division of Skullcandy Inc. and developer of bold and unique headphones and audio accessories, continues the rapid growth of its team by announcing the addition of Michael Lanzon as company vice president. Lanzon comes to 2XL with a solid history as founding member and president of Boost Mobile, adding welcomed consumer electronics and startup expertise to 2XL’s business model and brand development. (more…)

JLAW Racing Represents for 2XL in STL!

Monday, March 23rd, 2009

Jason Lawrence rocked his custom 2XL/Monster helmet and rode to a solid 5th place finish.  The team also did some product giveaways for the thousands of fans in the pits and are taking the music to the people every weekend at the MONSTER ENERGY SUPERCROSS SERIES!






Friday, March 20th, 2009


2XL welcomes Brian Keselowski to the family!

2XL has officially signed on with the #26 Dodge driven by Brian “the Bull” Keselowski on the NASCAR Nationwide Series for 2009. Brian and the K-Automotive crew share the same passion with 2XL when it comes to results and putting in the “blue collar” work to get things done.  Working on loud race cars all day now sounds much sweeter with 2XL on board and on the team.

“Rock, metal, anything that gets my blood pumping before I race.” Brian says. “I’ve known the crew at 2XL for some time and it’s great to get to work with them and take things to the next level.”

And so a new partnership was born and Brian will now be taking the music to the people on a weekly basis with his #26 Dodge on the NASCAR Nationwide Series!

“Brian is not about handouts, he works hard for what he has and we have a ton of respect for that.” Added Jason Kimball, Sports Marketing Manager for 2XL “The image of NASCAR has changed over the years, from Drivers to teams and Brian represents what the times are all about right now. Brian is the fans driver, they can relate to his struggles as an up and coming racer, he doesn’t have a company that just signs a check and says thanks letting us be part of your team. Brian works with each and every company and gets involved with what they want to accomplish. We respect that and that is a major reason we support his efforts.”

With that being said, Brian and the K-Automotive team have launched a new aspect to the race business. K-Automotive will have at select races this year the 2XL/Bull26.com support trailer, selling 2XL headphones and ear buds to the masses to support the team’s race efforts. The headphones are great for listening to your scanner at the track and have the style and sound quality to take home with you and jam your tunes wherever you go. 2XL has headphones that meet the demands of every NASCAR fans hard charging lifestyle.

Check out the crew rocking with 2XL at each and every NASCAR Nationwide race this season, go to www.nascar.com  for the full race schedule and info and visit www.bull26.com for all the updates on Brian Keselowski and the K-Automotive team.