Seasoned consumer goods executive, Lanzon brings qualified knowledge and startup expertise
(Park City, UT – March 26, 2009) – 2XL, a division of Skullcandy Inc. and developer of bold and unique headphones and audio accessories, continues the rapid growth of its team by announcing the addition of Michael Lanzon as company vice president. Lanzon comes to 2XL with a solid history as founding member and president of Boost Mobile, adding welcomed consumer electronics and startup expertise to 2XL’s business model and brand development.
“2XL is an audio line with immense potential, mass market growth availability and a group of talented and driven employees,” stated Rick Alden, 2XL Founder. “Adding someone to the team with a history in startup development and strong leadership skills, coupled with consumer goods industry experience and strong revenue growth and performance, is a huge win for the company. We are thrilled about both the immediate impact and the potential that Michael Lanzon brings to the table for 2XL.”
As vice president of 2XL, Lanzon will be responsible for all sales, marketing and product development and growth. Lanzon’s expertise will help in leading the logistics and development for the brand’s mass market growth and strong customer base. In addition, he will oversee all daily activities for the brand and guide product development, announcements and seasoned launches.
Prior to joining 2XL, Lanzon earned a Bachelor of Economics and International Trade from the University of Technology in Sydney, Australia, and completed the Georgetown University Senior Business Leaders Program. In 1996, Lanzon joined Creative Sales Marketing Agency, a leading integrated marketing firm in Australia, where he maintained the position of director for two years. In 1998, Lanzon became general manager of Pracom Ltd. where he led the company’s retail and distribution divisions as one of the largest telecommunications products and services distributor in Australia, at the time. Most recently, Lanzon was one of Boost Mobile’s founding members, helping to launch the brand in Australia, New Zealand, and the U.S. where he was president and general manager, taking the international company to $2 billion in revenue during 2008. He currently resides on the advisory board of directors for both Payfone and Rave Wireless.
“Skullcandy is an incredibly cool, dynamic and credible brand with something unique to offer the action sports market. When Rick approached me with the concept behind 2XL, a newer, mass marketed line with a distinct message and something to offer everyone, I knew I had to be a part of it,” said Lanzon. “I am really looking forward to my new role within the organization and am confident that my knowledge and experience with consumer electronics and my startup track record will grow 2XL and build brand recognition.”